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Seminar on support to European cinema - Mons 2010

                                                                                                          version française

From the AVMS directive to the “Cinema” communication: towards a global and coherent approach to European cinema

Seminar organised by the Belgian Presidency
of the Council of the European Union
Mons – 4, 5 and 6 July 2010


European cinema is one of the best indicators of cultural diversity in Europe. State aid in this sector is primarily the responsibility of Member States. The European Union does, however, assume an important role: through the regulation and control of this sector, it aims at encouraging the distribution of European films whilst ensuring the respect of treaties.

The European Audiovisual Media Services Directive (AVMS Directive) leads Member States to take measures to foster video on demand (VoD) services to promote European films. This Directive was adopted in 2007. The first workshop of the seminar represented the opportunity to take stock of the implementation of such measures and enabled also experiences to be shared between the various professionals working in this sector.

Although this is the case, the promotion of European films presupposes that such films do indeed exist. The vast majority of European films would not be able to exist were it not for considerable financial support which they receive from Member States and some Regions. European Institutions favour such initiatives but must also ensure the respect of competition regulations. In order to clarify the whole situation, in 2001 the European Commission published a guideline text, commonly entitled the “Cinema Communication”. With a view to the forthcoming expiry of this communication in 2012 and the adoption of a new text, the second and the third workshops of the seminar invited producers, broadcasters and members of public institutions to share their viewpoints on the following themes:
- the importance of state aid at all stages in the production and distribution chain of a film, from writing to screening;
- cinema, the crossroads between culture and industry.

Opening plenary session

Frédéric Delcor (Centre for Cinema and Audiovisual Affairs of the French speaking Community of Belgium)
Jean-Claude Marcourt (Walloon Region and French speaking Community of Belgium)
Joachim Lafosse (film director)
Harald Trettenbrein (European Commission - DG Infso)
Álvaro Longoria (Morena Films)
Diana Elbaum (Entre Chien et Loup)
Radu Mihaileanu (Société civile des Auteurs Réalisateurs Producteurs)

Moderator: François de Brigode (RTBF)



Workshop 1

30 months after the adoption of the AVMS directive: how to promote European works in on-demand-services?

Chairman of the workshop:
Harald Trettenbrein (European Commission - DG Infso)
Rapporteur:
Michel Gyory (lawyer, member of CSA of the French speaking Community of Belgium)
Speakers:  
André Lange (European Audiovisual Observatory) - presentation (.ppt)
Mathieu Boucher (The Auteurs Europe) - presentation (.pdf)
Kamil Przełęcki (Agora SA) - presentation (.ppt)
Marc Janssen (CSA of the French speaking Community of Belgium) - presentation (.ppt),
CSA's recommandation (.pdf)



Workshop 2

From the writing of a film until its release: the role of public funding in all steps of the film creation process

Chairman of the workshop:
Álvaro Longoria (Morena Films) - presentation (.ppt)
Rapporteur:
Cécile Despringre (Society of Audiovisual Authors)
Speakers:  
Rebecca O'Brien (Sixteen Films)
Thierry de Segonzac (French syndicate of technical industries)
Wallie Pollé (Cinéart Nederlands)
Mark Cosgrove (Watershed Media Centre) - presentation (.pdf)
Gilles Renouard (uniFrance)
Aviva Silver (European Commission - DG Culture, MEDIA programme) - presentation (.ppt)

 
 

Workshop 3

Cinema, between culture and industry

Chairman of the workshop:
Diana Elbaum (Entre Chien et Loup)
Rapporteur:
Philippe Reynaert (Wallimage)
Speakers:  
Peggy Driessen (Nederlands Fonds voor de Film)
Heritiana Ranaivoson (Vrije Universiteit Brussel) - presentation (.ppt)
Antoni Lladó (Institut Català de les Indústries Culturals) - presentation (.ppt)
Karoly Radnai (OrienTax Consulting) - presentation (.ppt)
Wouter Pieké (European Commission - DG Competition) - presentation (.ppt)

 

     

Closing plenary session

Reports from the workshops:
Michel Gyory (lawyer, member of CSA of the French speaking Community of Belgium)
Cécile Despringre (Society of Audiovisual Authors)
Philippe Reynaert (Wallimage)

Radu Mihaileanu (Société civile des Auteurs Réalisateurs Producteurs)

General conclusions:
Fadila Laanan (French speaking Community of Belgium)

Moderator: François de Brigode (RTBF)